Reach report data — Alberti.Studio

Reach report platform

I redesigned Reach Report’s interface to transform complex media monitoring into actionable insights

Reach Report is a privacy-friendly analytics platform that helps businesses understand their website visitors without cookies or invasive tracking. I partnered with them to redesign their platform, transforming this value proposition into a seamless and trustworthy digital experience.

The challenges

My mission was to streamline and simplify Reach Report's digital experience. This required me to:
Analyze core user journeys to identify critical pain points and friction in the existing platform.
Design an intuitive and simple experience that clearly communicates complex data analytics without overwhelming the user.
Create a scalable solution that could be built and iterated upon efficiently within strict budget and timeline constraints.
The approach

I led a focused UX process to build a foundation for a clearer and more scalable product. This involved:
A thorough UX and competitive audit: I analyzed the existing platform and competitor strategies to pinpoint key areas for improvement and uncover opportunities.
Defining and prototyping core flows: I designed and mapped the essential user journeys, creating a clear, high-fidelity prototype that was easy for stakeholders to understand and for developers to code.
Building for scalability: I established a basic design system with reusable components to ensure visual consistency, accelerate development, and provide a flexible foundation for future features.

The platform automates the tedious work:

Clipping on Autopilot: Captures screenshots of every article (or imports offline coverage).
Smart Data Aggregation: Pulls key metrics like estimated views and social shares.

UX audit and competitors analysis

The project began with a lean UX audit and competitor analysis, focused on identifying key pain points and opportunities within the existing experience.

As part of the final deliverables, I established a foundational Design System containing all core UI components, enabling the client to efficiently rebuild and scale the platform with consistency.

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