Meltingspot, an events platform rebrand

Rebranded Meltingspot events platform with a dynamic identity system inspired by video iconography shapes that move, grow and adapt across product and marketing.

 

As Meltingspot's primary designer for two years, I owned the product design vision together with the product owner and executed a unifying rebrand to connect all touchpoints into a single, seamless experience.

  • The challenges

    My mission was to craft a distinctive and cohesive brand identity that could effectively serve the product across all its touchpoints. This required me to:

    Create a versatile system that would work seamlessly from the digital product and marketing materials to internal operations.

    Develop a visual language that clearly represented the product's core functions and value proposition.

    Establish a unique market position through design, ensuring the brand stood apart from competitors and was immediately recognizable.

  • The approach

    I led a comprehensive, phase-driven process to build a brand from the strategic foundation up. This involved:

    An initial discovery phase: Auditing the competitive landscape, exploring visual metaphors, and defining core brand concepts to guide our creative direction.

    Iterative design and testing: Developing initial proposals and refining them into a central creative idea, a dynamic and ownable visual system of shapes.

    A full-scale brand expansion: Evolving the core concept into a complete identity by defining the logo, typography, color, and motion principles, then applying it consistently across all user touchpoints.

Concept exploration, analysis of competitors and inspiration

The logotype

MeltingSpot has its own symbol, which represents our product based on community (coming together) and video.

  • Shapes concept

    A system of shapes inspired on the video iconography and the spot concept that move, expand and grow.

  • Brand behavior

    The brand shapes can create a fresh and scalable branding. They can point or decorate, build a system or fill the background.

Responsive website and social media assets

Marketing website brand application

Previous

Ubeeqo
Next

Ohealio