For the Horse Life Foundation, I developed the core concept and visual identity system, creating a flexible foundation that could evolve across every touchpoint, including their web.
The aim was to translate their commitment to scientific knowledge, ethical practices, and sustainable equestrian care into a clear and distinctive brand that could inform, inspire, and connect with the equestrian community.
The mark is the visual concept at the heart of the brand. Inspired by the horse’s footprint, it represents movement, freedom, and a new way of understanding the relationship between humans and horses.
